Our Amazon team will help you navigate your brand on the largest ecommerce site. We handle everything from assortment planning, forecasting, day to day Amazon issues, pricing and SEO. We have been working with Amazon since 2006 and have extensive backgrounds in both planning and buying. We will help you create your brand’s strategy whether it be direct, third party or a hybrid. We are your go-to team for all things Amazon.
Each of our brands as a team of experts that consists of: Account Manager (sales and planning), Marketing Manager (paid click advertising, sponsored ads as examples) and Project Manager (all about the content). No brand team manages more than 5 brands at a time (usually only 1-3 brands!). What growth can your brand realize having team of Amazon Experts focused on your brand on the largest retail platform in the world? Name the goal!
Account Managers
Your brand’s main point of contact and will ensure the highest level of communication.
Every True Hero Account Manager has a background in retail, planning and/or merchandising. The love and manage all the data. They are constantly reviewing the numbers and how they are tracking to plan and strategy. They will identify risks and opportunities and present a plan back to you including content, marketing, promotional or marketplace recommendations. Using our proprietary forecasting tool, they will create a bottoms up forecast by sku for each year, season, month. Account Managers are your pain point of contact and will review the business with you each week/month.
Marketing Managers
Align with Account Manager to execute Amazon Advertising strategy overall plan.
The Marketing Mangers align with the Account Manager to ensure their advertising spend is based on the overall strategy. They start with familiarizing themselves with your brand, category and industry . Leveraging industry-leading tools they will create a detail campaign strategy using branded, non-branded and product keywords. The team uses the full scope of Amazon Advertising tools including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon Live and Posts. Your brand’s MM will collaborate with your internal marketing team to create A+/EBC, Brand Store, content for posts and ways to develop brand loyalty. Our MM team monitors campaigns daily to maximize return and say on budget!
Project Managers
They keep the flywheel moving!
Project Managers make sure content is updated on Amazon. They will send specific recommendations to your marketing team with advise on Amazon best practices for photos, video, comparison charts and whatever the next new opportunity Amazon offers! They walk the Amazon store by style to check all content (titles, images, bullets, description) and reviews to make sure all things are optimized so consumers have a great brand experience.
Behind the Scenes
The True Hero Planning, Finance and Operations teams ensure the brands teams are able to focus on sales and marketing!
These teams makes sure everything is running seamlessly behind the scenes. The planners work closely with account managers and update the forecasting tool as needed. They are the second set of eyes on all projections both internally and externally! The finance team will review all charges from Amazon, all lost items and shipments – they will track down the money on 3P Marketplace. Our operations team will help with shipping for FBA and FBM, check compliance and other metrics in Seller Central to ensure your store is up to Amazon standards.
We will create a comprehensive plan to go to market that is in-line with your brand’s long-term goals. We will assess current and potential retail strategy, forecast, inventory and pricing structure.