Services
Our team will start with talking about your current Amazon strategy or thoughts on what your strategy should be – Seller Central, Vendor Central or both? We want to hear your goals, objectives, pain points, concerns, and overall brand strategy. Together, we will decide the best path forward based on those metrics.
1P
Vendor, Retail, Vendor Central
This is a direct relationship with Amazon similar to a traditional brand-retailer relationship. Amazon sends purchase orders; brand delivers the product and invoices Amazon.
True Hero will manage the entire process:
- Negotiate the terms (AVN),
- Create the assortment,
- Assist in the price structure,
- Create the listing, A+ pages and brand store using your brand’s content and assets,
- Market the product on Amazon and other search sites,
- Forecast and analyze the business,
- Send weekly reports and all the things in between.
3P
Seller, Marketplace, Seller Central
Your brand becomes a Seller/Retailer on Amazon’s 3P Marketplace using FBA (fulfilled by Amazon) or FBM (fulfilled by Merchant).
True Hero will:
- Set up your Seller Central Account,
- Secure Brand Registry,
- Assist on assortment and price structure,
- Create listings, A+ content and brand store using brand’s content and assets,
- Market product on Amazon and other search sites,
- Forecast and analyze the business,
- Send weekly reports and all the things in between.
Hybrid
Both 3P and 1P
There may be a time that it makes sense to use both Vendor and Seller Central on Amazon for your brand. True Hero will help navigate based on your brand’s category and what follows Amazon’s TOS.