The Podcast

Boss Lady and Friends

Wendi Mathis Held, founder of True Hero and Allen Investments talks about entrepreneurship, finance, management, work/life balance, real estate, running and growing a small company and being a female business owner. Wendi, Andy Held and friends offer real talk about all the good, bad and hard points about being in business.

always off brand

Guest Podcast – Always off Brand

By True Hero | September 14, 2023

Wendi was featured as a guest on Always off Brand Amazon’s yearly big Seller Central conference, Accelerate came to Seattle and Scott went downtown to get some interviews with some friends of the program, Wendi Mathis Held, Founder/CEO of True Hero and Laura Meyer, Founder/CEO of Envision Horizons. Also, two of the Senior Account managers, […]

boss lady and friends

Are you Profitable?

By True Hero | August 10, 2023

Monthly the Boss Lady and Friends podcast asks a question, this month: What does profitability look like for your business? As a business owner and entrepreneur, it is essential to understand how your time, internal and external costs, and systems contribute to your overall profitability. Listen in to understand how to analyze and adjust key […]

boss lady and friends

Should you be on Amazon?

By True Hero | June 22, 2023

Ask yourself a question, does your overall business or brand strategy reflect your why? This month on Boss Lady and Friends Wendi is diving into the choices and questions you need to ask yourself or your agency to begin selling on Amazon or a direct-to-consumer site. Listen to the episode to gain more knowledge on […]

boss lady and friends

Collaborative Focus

By True Hero | May 27, 2023

This month’s Boss Lady And Friends covers the power of Collaborative Focus. The True Hero team is built with the importance of collaboration in mind. When starting the business Wendi and Andy saw a huge disconnect between the sales, marketing, and content teams in the outdoor retail industry and wanted to be the solution to […]

boss lady and friends

Mastermind Means Community

By True Hero | April 22, 2023

This month Wendi discusses her experiences with her amazing Mastermind group, Exit DNA, and mentor Mac Lackey. She discusses the key takeaways and advice she has learned through not only her mastermind group but her friends, family, and colleagues. Apple Podcasts Spotify

boss lady and friends

You don’t have to be alone!

By True Hero | March 21, 2023

In the first episode of Boss Lady and Friends Wendi talks about what it means to be entrepreneur and how she is finding of ways to not go at it alone. Apple Podcasts Spotify