Collaborative Focus

This month’s Boss Lady And Friends covers the power of Collaborative Focus. The True Hero team is built with the importance of collaboration in mind. When starting the business Wendi and Andy saw a huge disconnect between the sales, marketing, and content teams in the outdoor retail industry and wanted to be the solution to that. Listen to the episode to find out how the True Hero team utilizes collaborative focus to be the best for our brands. Also go to to check out the fly wheel and more information on True Hero!