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True Hero Times - The Newsletter

Stay up to date on the latest news from Amazon, brought to you by the Amazon experts at True Hero.

november 2023

November 2023

By True Hero | November 20, 2023

Download full issue (.pdf) Wendi’s Corner Brought to you by our founder – Wendi Mathis Held Don’t overlook the basics. Don’t ignore the foundation. How long can a tree remain standing without the roots?” James Clear (Yes, another James Clear quote; he’s just too good!) For brands selling on Amazon, the basics are the foundation […]

October Newsletter

October 2023

By True Hero | October 18, 2023

Download full issue (.pdf) Wendi’s Corner Brought to you by our founder – Wendi Mathis Held AVS vs. Full Service Agency Amazon is chasing money and margin and they are pulling out all the margin building options to hit their number. That includes AVS (Amazon Vendor Services) and now they have an entry level program […]

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September 2023

By True Hero | September 26, 2023

Download full issue (.pdf) The Importance of a Refreshed Q4 Strategy The rush of Q4 can be a stressful period for e-commerce sellers, especially those banking on the performance of a 3rd party marketplace like Amazon. The first rule of Q4 prep is that you’re never too early, and if you think you’re ahead of […]

true hero times august 2023

August 2023

By True Hero | August 24, 2023

Download full issue (.pdf) Amazon Q2 Earnings: Opinion There has been a lot of talk about Amazon’s Q2 Earnings. Some of the common responses have been that Andy Jassy is a good CEO (quite the shift), stronger margins than anticipated, shipping speeds getting better and continued investing in advertising, happy shareholders. What is True Hero […]

July 2023

By True Hero | July 17, 2023

Download full issue (.pdf) The Planet vs. Returns Let’s talk about returns, they are inevitable, and they have a serious environmental impact. Amazon orders result in a lot of returns, it’s estimated that 30-40% of online orders will be returned. In December-January alone there is an estimated 1 million returned products from Amazon customers. There […]

June 2023

By True Hero | June 19, 2023

Download full issue (.pdf) Team Connection in a Remote World How in the world do you connect on a remote team? Well, there’s no easy solution. I believe it’s the little things that make a big difference. In 2023, as a team, we decided to have a Monday morning check in. It’s short and simple, […]


May 2023

By True Hero | May 26, 2023

Download full issue (.pdf) So, what are Amazon Posts and why should I be using them? As the name might suggest (or at least, hopefully it does), Posts are Amazon’s solution to a social media feed on the Amazon site. They allow your brand to post (for lack of a better word) lifestyle content and […]

April 2023

By True Hero | April 1, 2023

Download full issue (.pdf) True Hero’s 6 Pillars of Success Over the 10 years of helping our brands maximize their business on Amazon, the pillars below have been tried and true since the start. As we all know, Amazon is ever evolving and changing but, at the center of each, the basis has held true. […]

March 2023

By True Hero | March 1, 2023

Download full issue (.pdf) New customers are like 1st dates Many of Amazon’s consumers come to the platform to find new brands. As our economy has taken a hit, consumers are more willing to break brand loyalty and shop with other brands. Simply said, many consumers are open to other brand relationships. This could be […]

February 2023

By True Hero | February 1, 2023

Download full issue (.pdf) Whats Coming! Wendi is starting a podcast! Watch out or Boss Lady and Friends! The podcast will cover all things Business, ownership, female entrepreneurs, family/work life balance, finances! Make sure to follow True Hero and Wendi on Linked-In for small pieces of content through out your week! Get excited for even […]