Amazon News

True Hero Times - The Newsletter
Boss Lady and Friends - The Podcast

Stay up to date on the latest news from Amazon, brought to you by the Amazon experts at True Hero.

boss lady and friends

Collaborative Focus

By True Hero | May 27, 2023

This month’s Boss Lady And Friends covers the power of Collaborative Focus. The True Hero team is built with the importance of collaboration in mind. When starting the business Wendi and Andy saw a huge disconnect between the sales, marketing, and content teams in the outdoor retail industry and wanted to be the solution to …

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May 2023

By True Hero | May 26, 2023

Download full issue (.pdf) So, what are Amazon Posts and why should I be using them? As the name might suggest (or at least, hopefully it does), Posts are Amazon’s solution to a social media feed on the Amazon site. They allow your brand to post (for lack of a better word) lifestyle content and …

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boss lady and friends

Mastermind Means Community

By True Hero | April 22, 2023

This month Wendi discusses her experiences with her amazing Mastermind group, Exit DNA, and mentor Mac Lackey. She discusses the key takeaways and advice she has learned through not only her mastermind group but her friends, family, and colleagues. Apple Podcasts Spotify

May 2023

By True Hero | April 1, 2023

Download full issue (.pdf) True Hero’s 6 Pillars of Success Over the 10 years of helping our brands maximize their business on Amazon, the pillars below have been tried and true since the start. As we all know, Amazon is ever evolving and changing but, at the center of each, the basis has held true. …

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boss lady and friends

You don’t have to be alone!

By True Hero | March 21, 2023

In the first episode of Boss Lady and Friends Wendi talks about what it means to be entrepreneur and how she is finding of ways to not go at it alone. Apple Podcasts Spotify

March 2023

By True Hero | March 1, 2023

Download full issue (.pdf) New customers are like 1st dates Many of Amazon’s consumers come to the platform to find new brands. As our economy has taken a hit, consumers are more willing to break brand loyalty and shop with other brands. Simply said, many consumers are open to other brand relationships. This could be …

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February 2023

By True Hero | February 1, 2023

Download full issue (.pdf) Whats Coming! Wendi is starting a podcast! Watch out or Boss Lady and Friends! The podcast will cover all things Business, ownership, female entrepreneurs, family/work life balance, finances! Make sure to follow True Hero and Wendi on Linked-In for small pieces of content through out your week! Get excited for even …

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Winter 2023

By True Hero | January 16, 2023

Download full issue (.pdf) Tools we are watching / implementing in 2023 Amazon Live Video – so much about the video A+ Premium Stores -what is new? Posts – how are we using these and are they really that important? Content is King – Cori Lawrence is a Lead Content Manager at True Hero. Video: …

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