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Our Team

Our mission has always been to have a team that can do what they like (and are the best at) so they can do what they love!

The True Hero organization is proud to offer working mom’s, dad’s, and students the flexibility to use their buying and marketing skills from home or school. As an organization, we are humbled and honored to allow amazing parents the ability to showcase their buying experience while still creating an environment that lets them value their family and be great parents. The students on our team bring vibrancy, fresh perspective, and fun to our marketing team.

Our team has expectational and extensive experience in planning, forecasting, marketing and content creation from companies like Macy’s/May Company, Bloomingdales, Century21, Amazon, Sports Authority, TJX, Acronym, Spyder, Columbia and Nordstrom.

We continue to grow our team in a way that honors our beginning – doing what we like so we can continue to get out outside to do what we love.

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Wendi Held – President

I love that we offer the ability to work from home and be part of something big! Giving Moms, Dads, students, retirees, teachers an opportunity to prosper is my passion. My why is Joshua.

Wendi has been in retail since 1998 at May Company. After 6 years in St Louis she continued her buying career at Sports Authority in CO. To expand and diversify, Wendi took a position as an independent rep which led to Sales Management and then Product Management at Columbia Sportswear. Together with her husband they started True Hero in 2010. Working with Amazon since 2006 she created a business around managing some of her favorite brands on the platform. Wendi loves True Hero, not only is it her first child but it gives her and other members of the team the ability to work from home, be great moms/dads while doing what they are just so darn good at doing – sales, marketing, finance, operations. Getting to live and play in the mountains with Andy (Vice President) and Joshua (kid CEO) running, skiing, hiking is her WHY.

Andy Held – Vice President

I believe in the theory of abundance. If we create something worthy, our clients, team and community will prosper.

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I am an entrepreneur that has utilized unconventional avenues. My work experience started at an early age. I quickly learned the value of having a good work ethic. Started out no more than a ski bum. Eventually made ski movies, put on ski and bike events nationwide culminating in a a television pilot that I wrote, produced and directed. It was at that time I met Wendi. Together we have set out to take on the world! I feel that in today’s economy one has to create wealth for themselves and those around them. We are trying to provide a workplace and atmosphere where people can thrive, in the industry that we love so much.

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Renee Clay – Director of Admin and HR​

Renee has been a True Hero team member since 2012, she has been involved with all aspects of the business since day one. Today, she handles all day to day finances and budget planning, admin and HR for True Hero. Renee is the glue that binds us all together.